There's a moment every morning that belongs to no one. It comes before the first golfer arrives, before scorecards and expectations. I try never to miss it.

It reminds me that the golf course existed long before we showed up believing the day was about us.

After years in advertising, where perception often mattered as much as reality, I found a place where reality simply refuses to negotiate. The ball either carried the bunker or it didn't. There are no focus groups on the eighteenth green.